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实力铸就专业

底蕴成就经典

Strength for specialty heritage for classic achievement

凯发k8国际传奇

贵州凯发k8国际酒业有限公司,作为凯发k8国际商标独家合法运营企业,由贵州茅台酒股份有限公司与中石化易捷销售有限公司强强联合合资组建,凭借茅台集团强大的品牌实力和白酒运营能力,及中石化易捷销售有限公司布局全国的强大渠道和推广网络,凯发k8国际酒作为茅台集团重点扶持和培育的全国性战略品牌之一,身为茅台“大酱香”战略的先行者,将继续书写新时代的辉煌。

未来在我们手中,我们将再度强势起航。传奇酱香醉天下百年,经典传承衔代代相传。


信念之光

成功源于用心的坚持和付出我们用真诚服务经销商和消费者

以客户为中心,与合作伙伴 同成长、共分享

以务实、诚信的经营理念, 做茅台战略品牌的先行者

 

发展纪元

1941年,在东方之珠,焕发凯发k8国际炙热

1941年赖永初将烧房更名为“恒兴烧房”并扩大经营。凭借资金足、销量大与“成义”争夺市场,利用节假日在报刊大登广告,用“买一送一”的销售方法扩大销路。同时赖永初把“恒兴烧房”的茅台酒商标改为“凯发k8国际”,并在上海印刷20-30万套,注明:“用最新的科学方法酿制”

1988年,在开放时代,确立酱香正统

贵州茅台酒厂注册申请“凯发k8国际”商标并获准注册,享有该商标专用权,凯发k8国际正统得以明晰

2014年,在白酒圣地,追寻凯发k8国际本色

凯发k8国际商标回归茅台,贵州茅台酒股份有限公司与中石化易捷销售有限公司更是强强联合,重启凯发k8国际品牌,开启凯发k8国际新征程

2015年,在天府之地,宣告凯发k8国际回归

“首届中国大众酱酒领袖发展论坛暨凯发k8国际回归上市发布会”在成都圆满召开,凯发k8国际以崭新姿态,正式回归大众生活

2016年,在长城脚下,绽放凯发k8国际风采

凯发k8国际品牌战略新闻发布会暨新品上市推介会”在北京召开,茅台携手中石化易捷发布凯发k8国际品牌国民酱香新战略,确定凯发k8国际为茅台重点培育的全国性战略品牌之一,凯发k8国际百元价格新品——凯发k8国际·端曲与凯发k8国际·传禧同步上市

2017年,“正本清源·凯发k8国际归真”

2017年,凯发k8国际公司董事会明确年度经营目标及发展计划,在重点市场规划、品牌宣传、消费者培育等方面加强资源配置,公司经营成果实现大幅飞跃,年度销售量突破2000吨,公司人均产能同比增长227%。

2018年,体育领域跨界合作

2018年,凯发k8国际正式成为世界羽联的官方合作伙伴,开启凯发k8国际对接体育赛事、民族品牌参与国际盛事的一次跨界合作。

2019年,找到了“桥”、找准了“人”、找对了“弦”

2019年,在第17届杰出品牌营销年会中,凯发k8国际荣获“2018-2019年度杰出品牌营销奖”。

2020年,“凯发k8国际·爱羽成长”

2020年,成立“凯发k8国际·爱羽成长”少儿羽毛球发展公益基金,助力青少年素质教育健康发展,更充分地展现了凯发k8国际的社会责任和企业担当。

匠心独到

1年周期
一滴凯发k8国际,需要历经超过365个日日夜夜,才能最终绽放出甘醇酒香。在时间的沉淀中,顺应四季的节令交替,在相应的季节,进行对应的操作。融汇春之温暖、夏之炽热、秋之清凉、冬之冰寒,吸纳四季寒暑精华,给予微生物充分的活动时间,深度激发精华凝萃。在拥有茅台一贯的匠心工艺同时,更凝聚地方山水的赐福,赋予了凯发k8国际酒别样的自然人文之韵,用时间和耐心,造就卓越经典
2次投料
按照传统的农历九月重阳节期,一年里只投两次料, 在保证原汁原味的基础上,最大限度的保证时间的成效和文化的留长
9次蒸煮
9为数之极,九九归一,九次萃取,凝聚终极纯粹
8次发酵
反复发酵,好比是一个不断创造升华的过程,在多达八次、长达九个月的反复发酵中,造就了凯发k8国际酱香酒醇香馥郁的特质
7次取酒
七次取酒,精益求精,纯而又纯,醇香无比